Rachel Imsland Art: Custom Logo & Brand Guidelines
Inspired by the beauty of imperfection, this custom logo blends Japanese and Scandinavian design principles to reflect the organic essence of artistry. With calming, cool tones and an icon shaped by the client's personal inspiration, the design embraces balance and individuality. The modern yet timeless typography adds a refined touch, ensuring the brand’s identity feels both grounded and enduring—just like the art it represents.
Skills
Illustrator
InDesign
InDesign
Primary Logo Design
Designed for horizontal spaces, the primary logo keeps the focus on the client’s name while subtly incorporating "art" as a secondary color. The friendly, rounded sans-serif typeface adds warmth and personality, especially in the distinctive R’s, ensuring the brand feels approachable yet refined.
Secondary Logo Design
The secondary logo is a vertically condensed variation that highlights the custom icon alongside the client’s initials. This version is optimized for smaller applications, such as business cards and social media, maintaining brand cohesion while ensuring versatility. The rounded sans-serif typeface remains consistent, reinforcing a modern yet inviting aesthetic.
